Theranos Technicians Campaign

Brand: Theranos Lab Testing

Role: Lead Designer/Art Director (in-house)

The Project: Launch campaign for Theranos Lab Testing, the revolutionary Palo Alto biotech startup helmed by Elizabeth Holmes. This campaign highlights the friendly technicians and modern zen ambiance of the Theranos Wellness Centers. Photography by acclaimed portrait photographer Martin Schoeller. Art direction, concepts + design for digital, print, OOH, TV, social.