Theranos Brand Style Guide

Brand: Theranos Lab Testing

Role: Lead Designer/Art Director (in-house)

The Project: I lead the creation of the brand identity style guide for Theranos Lab Testing, the revolutionary Palo Alto biotech startup. Logo standards, secondary graphics, typography, colors. Part of the set of Theranos style guides, including Advertising/Communication Standards, Website Style Guide, Wellness Center Guidelines.

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Graphic guidelines: social media applications

 

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