Brand: Theorie

Role: Senior Art Director (in-house)

The¬†Project: Refresh brand identity & visual direction for Theorie, flagship haircare brand of HauteHouse Brands. Included overarching brand visual direction; custom redesign of the Theorie logotype; concept & art direction of commerce website; key visual art direction; in-store POP displays; packaging art direction. Product lines launched in ULTA, Walmart US & Canada, Rexall, Shopper’s Drug Mart.

View website here:

Recognition: Graphic Design USA InHouse Awards 2018, Theorie Brand Refresh, Packaging, Charcoal Gift Set Packaging