Method Men

Brand: Method Home

Role: Design Director (in house/contract)

The Project: Oversee creative strategy & design of Method’s first men’s product line — premium body wash. I took a streamlined, minimal approach to the line, appealing to the modern man who’s outgrown Axe & Old Spice — the main competitors in the Target shelf set. Method’s products feature safe & environmentally-friendly formulations & packaging.

Recognition: The Dieline Awards 2018, 2nd place, personal care category