Brand: EVOLVh Natural Luxe Haircare
Role: Principal & Design Director
The Project: EVOLVh approached The Rare Form for a brand and packaging system refresh. They had an award winning, eco-luxe line of haircare products, but their previous branding & packaging wasn’t appealing to their target retailers. Focusing on their mostly organic eco-luxe ingredient story, we developed a system of subtle nature-inspired patterns for each of their hair and body care categories. This paired with a clean white and silver packaging profile + pops of color in their gift sets, creates a striking and elevated new brand & shelf presence.
EVOLVh’s rebrand & new packaging has succeeded in fulfilling the client’s goals — and the new system is opening doors with their target retailers.